ABC -DE’S OF A COFFEE FRANCHISE

ABCs of a Coffee Franchise

One thing that is often overlooked about running a business by those hoping to run one of their own is that it isn’t an easy proposition. If running a successful business were easy, there would be many more people doing it. The good news is that a franchise, such as a coffee franchise, makes the running of your business seem as simple as ABC.

Accounting. Franchises often have a unique method of accounting for the money earned, money owed, inventory on hand, inventory needed, and countless other details that are often learned by other business owners through painful sessions of trial and error. Learning these accounting practices makes financing the business, operating the business, paying taxes, payroll, and ordering new supplies much less painful than they have the potential to be. Little details such as this are often overlooked during the planning stages though vitally important to the success of a business.

Business management. This is a skill that isn’t inherent in most people. There are things that must be learned in order to properly manage a successful coffee franchise, or any other business. Managing a business requires the ability to see the big picture while still paying attention to the minutest details. You need to be able to make sure the store is clean, the staff is in proper uniform, the coffee is being stored and prepared properly, and that the money is going where it needs to be when it needs to be there. This is a skill that is taught during training sessions with most franchises and one that needs to be remembered and perfected.

Customer Service. When you buy a coffee franchise you will discover that your customers are your most valued assets. You will also learn that your employees and staff are you biggest tool in keeping customers or loosing them. A coffee franchise is part of the service industry and you need to stress this fact to anyone on your staff. Good customer service is essential for your business.

Demand. Before you build a coffee franchise you need to see if there is enough demand in the area to warrant a new business. Some markets are quickly becoming saturated with coffee franchise stores because of their popularity and relatively low start up costs. Do not allow your business to be a victim of low demand. Build in an area that is underserved or that has an unusually high amount of traffic to meet the demand (such as an exceptional location).

Exceptionality. Competition is fierce in the coffee franchise industry. You must be exceptional in every aspect of building your business in order to stand heads and shoulders above the rest. Offer customers the most delicious coffee, the best service, and the nicest atmosphere and you will find that your customers are loyal to your business. Fail to do this and you will find your customers going to the coffee shop down the road.

Let the alphabet be your guide and think of other ways you can make your coffee franchise stand out among the crowd.